1. Introduction
Uru Studios ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and share information when you use our games and services. It also explains your rights and our responsibilities under various privacy laws, including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
2. Information We Collect
We collect the following types of information when you use our games and services:
- Identifiers: Advertising ID (IDFA for iOS, AAID for Android), IP address, and other device-specific identifiers.
- Location Data: Coarse (approximate) location based on your IP address.
- Usage Data: Gameplay statistics, telemetry data, in-game interactions, and performance data.
- Contact Information: Name, email address (if provided during account setup or support queries).
- Financial Information: Billing information, if you make purchases in our games.
- App Tracking Transparency: On iOS devices, we request your permission to track via Apple's App Tracking Transparency (ATT) framework to provide personalized ads.
3. How We Use Your Information
We use the information collected for the following purposes:
- To Provide and Improve Our Services: We use data to operate, maintain, and enhance our games and services.
- Advertising: If you provide consent, we use your data to show personalized ads through Google AdMob. If you decline tracking, you will still receive non-personalized ads.
- Analytics: We collect telemetry and gameplay data through Firebase Analytics to understand how users interact with our games and to improve performance and features.
- Transaction Processing: We use your financial information for in-game purchases.
- Security and Fraud Prevention: To protect against unauthorized access and security breaches.
4. Sharing Information
We only share your personal information under the following circumstances:
- Service Providers: We share data with trusted third parties, such as Google AdMob (for advertising) and Firebase Analytics (for usage data collection).
- Legal Requirements: We may disclose information if required by law or in response to lawful requests from authorities.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.
5. Data Security
We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
6. Children's Privacy
Our games are not intended for children under 13 without parental consent. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that data.
7. User Rights
You have the following rights regarding your personal information:
- Access: Request access to the personal data we hold about you.
- Correction: Correct inaccurate or incomplete data.
- Deletion: Request deletion of your data where applicable.
- Opt-out of Tracking: On iOS devices, you can manage your preferences through Apple's App Tracking Transparency (ATT) framework.
To exercise these rights, contact us at [email protected].
8. App Tracking Transparency and User Consent
For iOS users, we comply with Apple’s App Tracking Transparency (ATT) framework. You will be prompted to allow or deny tracking when using our app. If you consent to tracking, we may collect your advertising ID for personalized ads through Google AdMob. If you choose not to allow tracking, we will serve non-personalized ads instead.
You can manage your consent preferences at any time by adjusting your device’s settings.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of our services after the update constitutes acceptance of the new policy.
10. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of Brazil and the United States, depending on the user's location.